Communication, Marketing and Design have been fundamental topics in my +10 years job experience. Also my path through music, art and writing is a great asset for my creative mindset. In this blog page there is a selection of my favourites articles for magazines and here, my portfolio you can find a summary of my most significant projects.
- Financial Newsletter
While I was working as Personal Financial Advisor I was really interested in blogging and contents. So I created a financial newsletter for my customers and a lead generation process. It was a really good experience and it made me realize I wanted to work in marketing. So I changed my career path.
- Microsoft Edu Group
In StartupItalia! I had the chance to discover a lot of different activities in marketing, event design and project management. I have been working with important consulting firms and corporates. My favorite project was the community management of Microsoft Edu Group, for teachers. I had to design the communication strategy for this Facebook Group mixing online and offlline activities.
- Fintech District Positioning
Working over Fintech District Positioning from scratch was one of the most ambitious projects I have ever been involved in. I was part of the team since the beginning of it so I designed both the community strategy (value proposition for fintechs) and the brand positioning. We were focused on an international ecosystem so I had to create and keep contacts with international hubs. I designed a lead generation process through events and digital channels (organic way) to arrive from 0 to 100 fintechs signing our agreement in less than one year. I also owned the implementation and coordination of Hubspot CRM in different business units.
- Design of an international community
Recognizing a good opportunity, I launched in partnership with Yes Milano (brand of Milano City) a startup pack for scaleups entering our Italian market (still active).
- Talking Heads Format
I had the chance to create different event formats (Fintech Nights, Demo Days) and the most successful one has been the Talking Heads, a monthly event with guests speaker, startups, experts talking about innovation, sustainability and inclusion. We also decided to create a podcast from each event. The format is still active ( I managed + 24 sessions).
- Banking as a service positioning
In Banca Sella I was responsible for ESG projects but beside the other activities I was also dedicated to coordinate the team to design brand strategy for Banking As A Service, an ambitious project.
- Ideas2Grow Accelerator
In Talent Garden I design different innovation projects for different stakeholders combining knowledge with startups and tech experts. There is a lot of focus over ESG and Web 3. For Intesa Sanpaolo I have created the format for their 6 months accelerator for Greentech called Ideas2Grow,